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brand yourself
01/08/2023
brand yourself is a performance exploring labor, embodiment, and the material traces of corporate work. The dress is constructed entirely from advertising business cards, with logos obscured by circular red stickers, marking the tension between commodity and human labor. Created in collaboration with another advertising professional, the work examines the ways individuals navigate and perform within systems of capitalism. The distance walked—corresponding to years spent in the industry—translates temporal experience into spatial form. Photographs by Stephen Sanchez document these interventions in the everyday commercial landscape.
